The management of Local Cinema has estimated the monthly demand for tickets to be lnQ = 22,328 – 0.41 lnP + 0.5 lnM – 0.33 lnA + 100 lnPvcr, where Q = quantity of tickets demanded, P = price per ticket, M = income, A = advertising outlay, and Pvcr = price of a VCR tape rental. It is known that P = $5.50, M = $9,000, A = $900, and Pvcr = $3.00. Based on the information given, which of the following statements is false?