The primary economic activity in the Rocky Mountain region is tourism.

The breathtaking landscapes, diverse wildlife, and numerous outdoor recreational opportunities draw millions of visitors each year. National parks like Yellowstone and Rocky Mountain National Park attract nature enthusiasts for activities such as hiking, skiing, fishing, and camping. The region's scenic beauty, including its majestic peaks and pristine lakes, enhances its appeal as a travel destination. Tourism not only supports local businesses and creates jobs but also promotes conservation efforts to protect the unique ecosystems found in the Rockies. As a result, tourism plays a vital role in the economic vitality of the area.